I’d love to help you take your mental and physical fitness to the next level.
Hello, I’m Cheryl.
Master level life coach, clinical hypnotherapist and NLP (neuro linguistic programming) practitioner. Level 5 Sports Massage and Soft Tissue Therapist, surfer, travel and outdoor enthusiast. I’m passionate about physical and mental fitness and my mission is to empower people to maximise the power of their mind and their body so that they can perform at their best, especially within sporting environments.
My Story
After 20 years in the corporate world, latterly as Group Strategy Director of LV=, I decided it was time for a change. A big change. I spent a few weeks in Zambia working with a charity called Barefeet Theatre, helping them to build a sustainable business model and coaching some of their senior employees. http://barefeettheatre.org/ That experience was transformational for me. It was so rewarding and humbling that it accelerated a decision I knew I had to make in order to live my best life.
So in my 40s I left my secure and well-paid job to pursue my passion for helping other people to be the best they can be, combining my corporate experience in business transformation with my personal love of wellbeing, massage and mindset management into my new holistic mind and body business, Reset Mind and Massage. This involved getting qualified in life coaching, clinical hypnotherapy and NLP as well as qualifying in Level 5 Sports Massage and Soft Tissue Therapy with the LSSM, and spending a few weeks in Bali learning traditional Balinese massage from Indonesia’s most experienced tutors.
My Qualifications
In addition to 20 years’ experience of leading teams and coaching individuals in the corporate environment, I have the following qualifications:
- First class MA degree in Modern Languages (Oxford University)
- BTEC Level 5 Professional Diploma in Soft Tissue Therapy & Sports Massage (London School of Sports Massage)
- Certificates in dry cupping therapy, Brazilian manual lymphatic drainage and wood maderotherapy, sports strapping and taping
- Integrated Mastery Diploma in clinical hypnotherapy, NLP and life coaching
- Master Life Coach
- Master Clinical Hypnotherapist
- Master Neuro Linguistic Programming (NLP) practitioner
- Advanced Cognitive Behavioural Therapy (CBT) Diploma
- Certified CAM Practitioner – Transformational Coaching Specialist
- Mental Health First Aider (MHFA England)
- Emotional Freedom Technique (EFT) practitioner
- CIBTAC endorsed qualification in Balinese massage (Jamu Spa School in Nusa Dua, Bali)
- Financial Advice Certificate (Institute of Financial Services, now part of the London Institute of Banking and Finance)
My Professional Memberships
- I am a full member of the ISRM (the Institute of Sport & Remedial Massage), having gained my Level 5 BTEC professional diploma in soft tissue therapy and sports massage with the London School of Sports Massage (LSSM), under the tutelage of soft tissue and sports injury rehabilitation expert Mel Cash
- I am a fully accredited member of the ACCPH. You can view my profile here. https://www.accph.org.uk/united-kingdom/lilliput/therapists-and-coaches/cheryl-binnis
